Rejoice Moparheads, SRT is coming back.
That’s right, SRT (Street and Racing Technology), the high-performance in-house tuning arm of Stellantis that was essentially shuttered in 2021 when its stand-alone status ended, and its employees were folded back into the global company, is making a comeback.
In a statement, Stellantis announced not only the return of SRT, but the establishment of American brands and North America marketing and retail strategy, a business unit that will, “work across the brand portfolio to further build and enhance the connections customers have with the company’s products, marketing efforts and dealer network in the region.”
Leading this new division, and the resurrected SRT, is Tim Kuniskis, the current RAM CEO. He will keep that role in addition to heading up the new divisions.
The statement didn’t contain any specifics about new products but said the new SRT will work across the American brands (Chrysler, Dodge, Jeep, and RAM) under a single entity and with a unified high-performance strategy.
One other tidbit that caught our eye is the fact that SRT will also oversee Direct Connection and Stellantis’ North American motorsports operations, including NHRA drag racing, and RAM’s return to the NASCAR Craftsman Truck Series in 2026. More info on the latter can be found here.
It goes without saying that we would love to see old SRT nameplates like the Challenger and Viper return. A new SRT variant of the Magnum wagon and a next gen Chrysler 300 SRT would also be great. Time will tell but, if we had to guess, SRT versions of Jeep and RAM products feel more likely. At least in the short term.
That said, Stellantis still owns the Dodge Challenger trademark. And if it returns to the NASCAR Cup Series with Dodge, which Kuniskis has said is in the company’s plans, then perhaps a new Challenger SRT isn’t that farfetched.
We’ll just have to wait and see.
Photos courtesy of Stellantis North America
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