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The two maintenance plans, which go into effect today, make Toyota the first full-line brand to offer a complimentary maintenance plan standard on new Toyota vehicles within its line-up. The brand began offering complimentary maintenance plans this spring as part of its seasonal sales programs. Due to the favorable response from customers, including 73-percent who said it improved their confidence in Toyota, both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.

鈥淭he two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,鈥� said Bob Carter, Toyota Division group vice president and general manager. 鈥淭he new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.鈥�

Both maintenance plans cover all normal factory-recommended maintenance services outlined in each vehicle鈥檚 owners manual, which includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts, etc.). Additional details will be available through Toyota & Scion dealers.

The Toyota Care program will be supported by an ad campaign from Toyota鈥檚 advertising agency Saatchi & Saatchi. The television ads begin airing nationally today, with the campaign extending to print, outdoor, online and digital later in the month. The message emphasizes peace of mind and worry-free maintenance.

Scion Service Boost will be supported through a variety of marketing and media outlets through Scion鈥檚 marketing partners.