PRI Represents All Forms of Motorsports: Interview with Jim Liaw, General Manager of Performance Racing Industry

Jim Liaw, formerly of Formula DRIFT, and now General Manager of Performance Racing Industry (PRI), stopped by our booth at SEMA 2022 for a chat. He lets us know what PRI was doing during the show. He also let our audience know exactly what goes on at the PRI show. He also goes on to explain how things at the highest motorsport level trickle down to the street level for everyday enthusiasts outside of the industry. To learn more about PRI, visit .

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