Newegg Signs on an Official Livestream Sponsor of the Formula Drift Championship

Event Coverage Formula Drift | Photography by Jacob Leveton

Formula DRIFT has announced online retailer Newegg as an official sponsor of its Livestream broadcast. Newegg branding and clickable links to Newegg鈥檚 selection of automotive products will be featured on Formula DRIFT鈥檚 website, Livestream and newsletter. Newegg will also provide digital content to be seen through the Formula DRIFT channels along with special promotions.

Upcoming Livestream events take place at the Evergreen Speedway on July 19-20, Texas Motor Speedway on September 13-14 and Irwindale Speedway on October 11-12. Formula DRIFT鈥檚 Livestreams can be viewed at .

鈥淔ormula DRIFT fans and Newegg customers have a lot in common which is why we thought this sponsorship was a great fit for both of us,鈥� said Jim Liaw, president and co-founder of Formula DRIFT. 鈥淲e are happy to have Newegg on board for the rest of the season.鈥�

In addition to featuring a comprehensive selection of computers and consumer electronics, Newegg also carries a wide selection of the latest and greatest automotive products for the Formula DRIFT fan. Through the company鈥檚 Newegg Marketplace program, professional sellers are able to market their automotive products in a range of categories such as car electronics, performance parts and accessories, replacement parts and exterior/interior accessories to Newegg鈥檚 22 million registered users.

鈥淲e鈥檙e proud to sponsor Formula DRIFT鈥檚 Livestream broadcast and look forward to working together,鈥� said Sophia Tsao, head of Newegg Marketplace. 鈥淲e hope Formula DRIFT fans will take advantage of Newegg鈥檚 great prices and deals on automotive products.鈥�

For more information about Formula DRIFT, visit www.formuladrift.com. To shop Newegg鈥檚 selection of automotive products, visit .

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